Feel your audience before launch.
Synthetic audiences of hundreds of AI personas react to your content and surface what resonated, what fell flat, and why — before a cent hits your ad budget.
Synthetic focus groups, in seconds.
Define an audience, drop in a creative, watch hundreds of AI personas react in parallel — with sentiment, objections, and rewrite suggestions ready before your competitors finish their first review cycle.
Audience builder
Demographics, psychographics, geographies, behaviors. Generate a target audience in plain language; Pulse compiles a balanced cohort of personas to match.
Persona engine
Each persona has a unique voice, priors, and biases. Reactions stream live as personas read your asset top-to-bottom.
Group discussion
Watch personas debate, agree, and challenge each other in multi-round threads. Surfaces the strongest objections quickly.
Pulse score
A single calibrated 0–10 score with sentiment, engagement, and intent breakdowns. LLM-summarized 'what worked' and 'what didn't' inline.
Variant testing
Test multiple creatives or copy variants side by side. The dashboard ranks them by Pulse score and surfaces the deciding objections.
Pulse Report
Export an executive-ready report — sentiment, scores, top objections, suggested rewrites, demographic breakdowns. PDF, DOCX, or shareable link.
Three steps to a synthetic focus group.
Build the audience
Describe who you want to reach in plain language. Pulse generates a balanced cohort of AI personas that match the demographics, geographies, and psychographics you specified.
Drop in your asset
Upload an image, paste a script, or share a copy variant. Each persona reads it top-to-bottom and starts reacting in their own voice — sentiment, recall, intent, objections.
Read the Pulse Report
Sentiment heatmap, intent score, top objections, and LLM-summarized recommendations. Export as PDF, DOCX, or share a link with your team.
Where Pulse earns its keep.
- Marketing
Pre-test every asset before media spend.
- Catch tone misses before they ship
- Compare variant scores side by side
- Discover top objections to address in copy
- Product
Validate positioning + product copy.
- Stress-test launch messaging
- Surface confusion in feature descriptions
- See what activates each segment
- Founders
See what your audience really thinks.
- Skip the focus-group calendar
- Get a 360 view in 5 minutes
- Iterate on positioning between coffees
Smart audiences, smart synthesis.
Calibrated scores
Pulse scores are calibrated against historical creative-performance data — a 7.5 means something specific, not a vibe.
Confidence ranges
Every score ships with confidence intervals derived from inter-persona variance. We surface ranges, not points.
Rewrite suggestions
Pulse proposes specific rewrites that address the top objections — copy you can paste straight into your creative.
Frequently asked questions
How real are the personas?
Each persona is grounded in a published demographic + psychographic profile and runs through the same agent stack. They're not real people, but they capture the response distribution you'd see from a real audience surprisingly well — calibrated against historical creative-performance data we've audited.How long does a Pulse test take?
1–5 minutes for the standard 240-persona run. Multi-round group discussions add another 2–3 minutes per round. The discussion streams as it runs, so you can read along.Can I run multiple variants?
Yes — drop in 2–10 variants and Pulse runs them in parallel against the same audience. The dashboard ranks them by Pulse score and shows you the deciding objections per variant.What can I export?
Full PDF, DOCX, structured JSON, and a sharable web link. The JSON makes Pulse reports easy to feed into your own dashboards, Notion, or LLM pipelines.Is this private?
Yes. Audiences and creatives are isolated to your workspace and stored encrypted. We don't share, sell, or train on your inputs.