Read the room before you ship.
Give Pulse the page and the audience it is for. A synthetic audience reads it the way that audience would, and you get back what they showed, what Pulse advises, and how far the evidence carries.
Why launches miss
You find out what your audience thinks after you have already spent the budget.
The room that approves a launch is the room that wrote it. Everyone in it already knows what the page means. The people it is for do not, and the first honest reading happens after the spend.
What it does
A reading of your page from people who are not you.
The audience
Describe who it is for.
Write the audience in plain language, or start from a preset. Pulse compiles a balanced set of personas with their own priors, and tells you how many it built and from which groups.
Who should react to this
Heads of operations at logistics firms in the DACH region.
The reading
Every persona reads the whole thing.
Each one reads your page, and the site behind it, and reacts alone before seeing anyone else. Reactions arrive as they finish, so you can watch the picture form.
What works
Finished-work promise
Modern visual design
What loses the audience
No obvious starting point
Autonomy claim lacks proof
The judgment
What they showed, and what we advise.
A finding is what the personas indicate. A recommendation is what Pulse advises on that basis. They are kept apart, with the number of personas and sources behind each one, so you can disagree with the advice and keep the evidence.
The finding
Executives cannot tell which product to start with.
We recommend
Make the starting point obvious before explaining the suite.
4 personas, 3 sources
The score
One number, and the reason for it.
A readiness score out of 100, with the metric that carried it and the metric that held it back. Open any score to see the statements it was aggregated from.
Pulse readiness
Strong foundation
Ready for further testing after the highest-priority improvement.
How it works
From a page to a decision you can defend.
A run takes a few minutes and keeps going if you close the tab. Pulse mails you when the report is ready.
01
Give it the page
A URL, or the copy itself. Pulse captures the page and the site around it, so a persona reads what a visitor would read, not a fragment.
02
Name the audience
In your own words. Pulse compiles the personas, shows you the plan, and prices the run before anything starts.
03
Read the report
Findings kept apart from recommendations, each traceable to the personas and the pages behind it. Export it as a PDF or take the raw evidence as JSON.
Where it earns its keep
The questions people bring to it.
Written for the person who has to defend the launch: founders, marketers, product and the people who sign off the spend.
Which of these two pages should we run?
Both go to the same audience in the same run. Pulse ranks them and names the objection that separates them, so the choice comes with its reason attached.
Does this read the same to a CFO and to an engineer?
The response is broken out by segment. Where two groups diverge, you see the statements that pulled them apart rather than an average that hides it.
They say the claim is not credible. Which claim?
Every finding carries the page area that triggered it and the personas who raised it. You can disagree with the reading and still see what it was reading.
Questions people ask first
Personas are simulated audience perspectives derived from the audience scope you provide. They are not real people, and their responses are directional evidence for iterating on a message, not measurements of real audience behaviour.
Give Pulse a page you are about to ship.
Sign in with your Mariete account and run your first test.